xReality Group Limited (XRG) specialises in building and operating immersive XR products and experiences that enhance lives. xReality Group’s portfolio includes physical and digital simulation used across the enterprise, defence and consumer markets. Using technology we create experiences without the physical limitations found in the real world.
XR stands for eXtended Reality, and is a catch-all term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). Extended Reality combines physical and digital simulation for both consumer and enterprise market segments. The XR category is growing rapidly with the market predicted to grow from US $26B in 2020 to US $905B in 2027. Facebook’s parent, Meta, is investing $10Bn US/year alone into accelerating development of the Metaverse.
The Company was founded by two ex-SAS soldiers to bring the joy of simulated human flight to the region through cutting-edge indoor skydiving facilities. In recent years, the Company has expanded its simulation portfolio from indoor skydiving to include out of home virtual reality entertainment, defence XR training and XR software development.
xReality Group companies include Operator XR, a Defence and Law Enforcement simulation training company, Red Cartel, an XR production company, two Australian iFLY Indoor Skydiving Facilities, and four FREAK Virtual Reality venues.
The Company listed on the ASX on 18 January 2013 as Indoor Skydive Australia Group Limited (ASX:IDZ) and was rebranded to xReality Group Limited ASX: XRG on 8th December 2021.
Defence: Operator XR
Operator XR systems enable Military personnel and Law Enforcement Officers to train operational tactics and procedures within a portable, virtual reality environment.
Complimenting existing training methods, the virtual reality system allows end users to train more often, leading to increased preparedness across a broad range of scenarios centred on de-escalation tactics, use of force decision making, and operational procedures. Operator XR has offices in Sydney (AUS) and Virginia (USA).
The Australian operations were launched in August 2021, and US operations launching March 2023.
Enterprise: Red Cartel
Red Cartel are one of Australia’s leading experts in VR, AR, XR, and premium animation content for Enterprise software products. The company has over 20 years experience servicing a large number of industries including Entertainment, Oil and Gas, Mining, Healthcare and Government.
XRG acquired Red Cartel in August 2021 to deliver an in-house development capability. All proprietary software utilised in the Operator XR business unit has been generated in-house and is 100% owned by XRG.
Consumer: Indoor Skydiving
iFLY Downunder (Sydney) and iFLY Gold Coast are owned and operated under a licence agreement with the global “iFLY” brand.
Customers include local and international tourists, professional skydivers and the military. Our first wind tunnel, iFLY Downunder, opened to the public in April 2014, consistently servicing over 200,000 visitors per year.
Consumer: FREAK Entertainment
FREAK Entertainment is XRG’s Virtual Reality Entertainment brand, established in 2019 to bring a market leading VR experience to a retail footprint.
The brand and IP is 100% owned by XRG which includes cutting-edge technology and in-house built games. Since establishment, over 300,000 customers have visited our 4 locations including Westfield Bondi Junction, Macquarie Centre and Penrith in NSW, and Paradise Centre Surfers Paradise in QLD.
