Rapid sales growth of Operator XR

Operator XR Rapid Sales Growth

xReality Group Limited (XRG) is excited to share the following sales
update for Operator XR, a wholly owned subsidiary of xReality Group Ltd. Operator XR provides
Military and Law Enforcement agencies around the world with a unique, integrated Mission Planning
& Rehearsal System, which is portable, secure, and highly immersive.


Expanding U.S. Presence and Market Focus

In late November 2023, Operator XR bolstered its U.S. operations by expanding the sales team. This strategic move was designed to intensify direct sales activities within the Law Enforcement sector, while we continue to develop the Military segment globally. The results of this focus has seen rapid sales growth in the month of May.


May 2024: Record-Breaking Achievements

May has been an outstanding month for Operator XR, demonstrating substantial growth across multiple metrics, including year to date total contract value more than doubling, resulting in an Annual Recurring Revenue increase of 107% for the month to $1.26m.

    • Sales Achievement: Operator XR secured $1.93 million in sales, marking a significant monthly performance.
    • Customer Acquisition: We welcomed 12 new customers and achieved our second Australian Defence Force sale, further solidifying our market presence.
    • Contract Value Surge: The total year-to-date contract value has soared by 261% this month, reaching an impressive $2.66 million.
    • Recurring Revenue Growth: Our Annual Recurring Revenue (ARR) experienced a remarkable 107% increase, now standing at $1.26 million. 

Strategic Wins: Law Enforcement and Military Expansion

Second Sale to the Australian Defence Force:

On May 22, 2024, we received a Purchase Order from the Australian Defence Force for the delivery of two systems with a three-year license; further details of this sale remain confidential. This marks the second purchase of the Operator XR system by the Australian Defence Force, separate from the ongoing trial with the broader organisation.

New Law Enforcement Customers in the U.S.

In May 2024, Operator XR received orders from 11 individual Law Enforcement agencies across various states. The customers include Police Departments in Oregon, Maryland, Alaska, Texas, Florida, Ohio, Arkansas, Indiana, and a prominent training organisation based in California. These new partnerships underscore our commitment to providing advanced training and operational solutions to Law Enforcement.


Future Focus

Operator XR is focused on continued growth over the coming months and remains committed to delivering cutting-edge solutions that meet the evolving needs of our clients.


XRG CEO Wayne Jones said, “The momentum we are currently experiencing, particularly in the US,
is a further validation of the product and market fit. We have established a strong sales culture within
Operator XR, and we are starting to see the results of the Sales, Marketing and Production activities
over the past 6 months.”


To view the ASX release, click here: 30 May Operator XR Sales Update ASX release here.


Visit the Operator XR website here.


Will Beaumont appointed as Global Sales Director

We are excited to announce that Will Beaumont has joined xReality Group Limited as our Global Sales Director.

With a strong background in technology sales leadership and 14 years experience in the Australian Defence Force, where he led major procurement and capability plans for Special Forces, Will brings a unique perspective and understanding of our military and law enforcement customers’ needs.

xReality Group focuses on developing and operating physical and digital simulations, particularly in Virtual Reality (VR) and Augmented Reality (AR). Our Military and Law Enforcement virtual reality simulation unit, Operator XR, has been gaining traction both domestically and internationally.

Will’s appointment comes at an opportune time, coinciding with our acceptance into the prestigious “Team Defence Australia” delegation, where we will showcase our products at ARMY-USA – the largest Army-focused conference and trade show in the United States.

As Global Sales Director, Will’s priorities include expanding our international distributor network, conducting product demonstrations for state and federal agencies, and executing our commercial sales pipeline. His enthusiasm for our solutions and their market fit reinforces our confidence in future growth.

Wayne Jones, XRG CEO, is thrilled with Will’s addition to the team, recognising his potential to drive our global sales strategy and ensure our products reach those on the frontline.

We warmly welcome Will to our team and look forward to an exciting journey ahead with xReality Group.

Read the full ASX article here.

Find out more about Operator XR here:

xReality Group Limited are leaders in enterprise software development for mission critical simulations for military and law enforcement. The company develops and operates physical and digital simulations. Portfolio companies include Indoor Skydiving facilities, Virtual Reality (VR) and Augmented Reality (AR) entertainment, training, and production.

Operator provides Military and Law Enforcement agencies with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure and highly immersive. See

xReality Group Limited is listed on ASX under the code XRG.