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Operator XR Sales Update November 2024

We are pleased to present the latest sales performance update for Operator XR.

 

Operator XR, a wholly owned subsidiary of xReality Group Ltd, provides Military and Law Enforcement agencies around the world with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure, and highly immersive. 

Highlights

Operator has sustained acceleration in the global military and law enforcement markets, with continued growth in the United States. 

Operator has achieved a substantial boost in sales performance for FY25 year-to-date, with a Total Contract Value (TCV) of $7.13m; this represents a significant increase from $4.1m at the end of FY24, and a 14% increase since 1st October 2024. 

 

Operator XR’s Annual Recurring Revenue (ARR) has also seen a remarkable rise, reaching $3.54m, representing 59% growth compared to EOFY24 and 16% growth since 1st October 2024.

Blue image with white graph showing the annual recurring revenue for Operator XR, reflecting an 827% growth in 12 months.
Blue image with column graph showing the Total Contract Value for Operator XR with a 14% increase since 1 October.

A key driver of this success is the $5.6m project with the United States Department of Defense, which continues to progress as planned. Read article. 

These milestones further validate the demand for Operator XR products and demonstrate the capacity for rapid expansion.

"The remarkable penetration of Operator XR across both the Law Enforcement and Military markets, particularly in the United States of America, has continued throughout the early stages of the financial year. The exposure gained through major customers, including the US Department of Defence, is beginning to open new opportunities to other federal agencies and brings further validation to the Operator XR software."

Operator XR News & Media

XRG awarded $5.6M subcontract for US Department of Defense

XRG to deliver extended reality training for subterranean and subway environments; contract to create inroads for Operator XR military and police VR systems across 100+ US agencies… Read more.

Operator XR unveil OP-2

Operator XR has launched the next generation in portable, immersive tactical training for Military and Law Enforcement – OP-2. OP-2 combined Operator’s renowned Military and Law Enforcement systems, with a range of new features and capabilities… Read more.

Visit Operator XR.

9 News feature Operator XR

XRG recently invited Nine’s Annalise Bolt to demonstrate how Operator XR tech can drive invaluable, repeatable training that is extremely difficult, expensive, and in some cases impossible, to carry out in the real world… Watch segment.

Market Opportunities

The US remains the largest potential market for Operator XR with over 18,000 Law Enforcement agencies spanning Local, County, State and Federal levels. The average sale price for Operator XR products in the US ranges from $50,000 to $250,000 USD, with most orders paid upfront. Revenue from these sales is recognised monthly over a 3-year period as Annual Recurring Revenue, while project-based revenues are recognised upon meeting milestones.

Looking ahead

As we progress through FY25, we remain committed to building on this strong foundation and delivering sustained success for the business.

 

We will continue to provide regular updates on Operator XR and how the company is transforming mission planning and rehearsal for Defence and Law Enforcement across the globe.

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Operator XR achieves $1,430,000 sales in June 2024

xReality Group is pleased to report Operator XR has continued its momentum throughout June 2024 achieving some major new milestones. 

 

Operator XR, a wholly owned subsidiary of xReality Group Ltd, provides Military and Law Enforcement agencies around the world with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure, and highly immersive. 

Highlights

June 2024 proved to be one of Operator XR’s most significant months to date securing an $800,00 Australian Government Agency contract with full payment for the system received and delivery set for Q1 FY2025.

 

Operator XR also signed a licence extension for the Australian Defence Force trial, which, combined with 5 new customers for the month, achieved $1,430,000 in sales growth; this represents a 75% increase in Operator XR’s Annual Recognised Revenue which now sits at $2,210,000.

“Building off the recent success with the Australian Defence Force, we are excited to be broadening our user base across other agencies in Australia."
Wayne Jones
Chief Executive Officer

The impact of these sales marks a 54% increase in Total Contract Value on May 2024, bringing the FY24 cumulative total to $4,100,000. Operator is focused on continuing this sales trajectory throughout FY25, with a growing pipeline of opportunities being actualised.

 

The continued momentum with new prospects highlights the increasing demand and market relevance of Operator XR’s solutions. June 2024 saw significant success in New Customers, with 6 joining the Operator XR portfolio, taking the total customers for FY24 to 29. 

 

Market opportunities

The US remains the largest potential market for Operator XR with over 18,000 Law Enforcement agencies spanning Local, County, State and Federal levels. The average sale price for Operator XR products in the US ranges from $50,000 to $250,000 USD, with most orders paid upfront. Revenue from these sales is recognised monthly over a 3-year period as Annual Recurring Revenue, while project-based revenues are recognised upon meeting milestones.

Looking ahead

Stay tuned for more updates as we continue to transform mission planning and rehearsal for Defence and Law Enforcement with Operator XR.

"The company is pleased with the continued momentum of sales throughout the month of June. A strong result over the final quarter of FY2024 has positioned the company well with a large pipeline of sales expected to materialize throughout Q1 of FY2025."
Wayne Jones
Chief Executive Officer
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Rapid sales growth of Operator XR

Operator XR Rapid Sales Growth

xReality Group Limited (XRG) is excited to share the following sales update for Operator XR, a wholly owned subsidiary of xReality Group Ltd. Operator XR provides Military and Law Enforcement agencies around the world with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure, and highly immersive.

 

Expanding U.S. Presence and Market Focus

In late November 2023, Operator XR bolstered its U.S. operations by expanding the sales team. This strategic move was designed to intensify direct sales activities within the Law Enforcement sector, while we continue to develop the Military segment globally. The results of this focus has seen rapid sales growth in the month of May.

 

May 2024: Record-Breaking Achievements

May has been an outstanding month for Operator XR, demonstrating substantial growth across multiple metrics, including year to date total contract value more than doubling, resulting in an Annual Recurring Revenue increase of 107% for the month to $1.26m.

      • Sales Achievement: Operator XR secured $1.93 million in sales, marking a significant monthly performance.
      • Customer Acquisition: We welcomed 12 new customers and achieved our second Australian Defence Force sale, further solidifying our market presence.
      • Contract Value Surge: The total year-to-date contract value has soared by 261% this month, reaching an impressive $2.66 million.
      • Recurring Revenue Growth: Our Annual Recurring Revenue (ARR) experienced a remarkable 107% increase, now standing at $1.26 million. 

    Strategic Wins: Law Enforcement and Military Expansion

    Second Sale to the Australian Defence Force:

    On May 22, 2024, we received a Purchase Order from the Australian Defence Force for the delivery of two systems with a three-year license; further details of this sale remain confidential. This marks the second purchase of the Operator XR system by the Australian Defence Force, separate from the ongoing trial with the broader organisation.

    New Law Enforcement Customers in the U.S.

    In May 2024, Operator XR received orders from 11 individual Law Enforcement agencies across various states. The customers include Police Departments in Oregon, Maryland, Alaska, Texas, Florida, Ohio, Arkansas, Indiana, and a prominent training organisation based in California. These new partnerships underscore our commitment to providing advanced training and operational solutions to Law Enforcement.

     

    Future Focus

    Operator XR is focused on continued growth over the coming months and remains committed to delivering cutting-edge solutions that meet the evolving needs of our clients.

     

    XRG CEO Wayne Jones said, “The momentum we are currently experiencing, particularly in the US,
    is a further validation of the product and market fit. We have established a strong sales culture within
    Operator XR, and we are starting to see the results of the Sales, Marketing and Production activities
    over the past 6 months.”

     

    To view the ASX release, click here: 30 May Operator XR Sales Update ASX release here.

     

    Visit the Operator XR website here.

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    xReality Group Quarterly Activities Report: April 2024

    Key Highlights

    • Strong sales growth of Operator XR (Enterprise Sector)
      • Six new US Law Enforcement customers since late January including two in early April totalling $583k AUD.
      • 12 potential new sales in Q4, totalling $6.85m total contract value (includes the US Department of Defence proposal valued at c.$5.6m).
      • Software Annual Recurring Revenue increase for Q3 25% to $611k (YTD increase 63%)
      • 133 global opportunities with a total aggregate value of $23.7m
    • Stable and Consistent performance in Entertainment Sector in Australia
      • Military and professional wind tunnel revenue up 10% on Q3 FY23
      • Christmas school holidays results consistent with prior year
      • FREAK Entertainment booking and ecommerce systems upgrade operational

    Update by Business Sector

    Operator XR – Enterprise Software and Technology 

    The company continued to make progress in the United States Law Enforcement and Military markets over the past three months and continues to achieve major milestones in line with the global expansion strategy.

    • Growth in Annual Recurring Revenue (ARR)
      • ARR grew 25% from $489,936 in Q2 to $610,962 in Q3. With multiple late-stage opportunities in the US, S/E Asia and Australia, the recurring licence fees are expected to continue to ramp in the last quarter of the financial year.
    • Growth in US Sales
      • Between late January and the end of Q3, the Company secured 4 more law enforcement customers across Arizona, Illinois, Nevada, and Idaho in the US.
      • Subsequent to the quarter, as at April 19th, the company has won 2 additional US Law Enforcement customers in Georgia and California
      • Total Contract Value of the six new deals mentioned above equal $583k AUD, cash receipts during the quarter totalled $326k AUD which includes the renewal of Garfield County Sherriff’s Department in Colorado, USA. The remaining cash will be received in Q4.
    • Renewal of first US customer contract
      • Due to outstanding feedback on the product, Garfield County Sheriff’s Department in Colorado has committed to renew its contract into the second year, six months ahead of schedule. The County has already completed its first full agency wide training with the system and is acting as a reference customer.
    • LAPD SWAT trial
      • The LAPD SWAT trial was delayed due to some customer changes and is on track to commence in May.
    • Final Stages of US Dept of Defence proposal with an expected contract value of c. $5.6m
      • Operator XR LLC continues in negotiations with the US Department of Defence on development of a ground-breaking R&D proposal with strong prospects for follow on work.*
        *There is no guarantee this tender will be successful.
    • Operator XR meets with Department of Homeland Security (DHS)
      • Head of DHS Silicon Valley Investment program invited Operator XR to demonstrate capabilities and discuss potential cooperation with DHS agencies including United States Customs and Border Protection (CBP).
    • Marketing Activities: During the quarter, Operator XR generated significant traction across the US market, through focused digital marketing, and exhibiting at relevant trade shows, including:
      • Shot Show in Las Vegas, generating over 200 notable leads.
      • International Law Enforcement Educators Training Association (ILEETA): March 18-20, 2024
      • Texas Chiefs Association: March 25-28, 2024
    • Upcoming events include:
      • IDEC Expo, Mexico City: April 21-25, 2024
      • Special Operations Forces (SOF) Week, Tampa FL: May 5-11, 2024, with Operator XR sponsored by Team Defence Australia (Austrade)

    Entertainment Sector

    XRG’s portfolio of Entertainment businesses have continued their stable performance throughout the period. The operational cashflow through our existing businesses remains cash flow positive and receipts from customers has remained consistent with prior periods and management expectation.

    • Military and Professional Revenue Increase 10%
      • iFLY Downunder and iFLY Gold Coast have adopted a strategic partnership approach to bolster their business by aligning with skydiving centres, coaches, governing bodies, and military units. This focus on building close relationships with these stable market segments is proving to be a successful strategy, particularly in increasing customer traffic, occupancy rates, and revenue during typically slower times of the year.
    • Christmas Holidays Trading Period 
      • The school holiday period experienced stable trading conditions, consistent with FY23. With challenging trading conditions, the retail market was slightly down on last year, however this was offset by the successful partnerships and initiatives outlined above.
    • FREAK Entertainment Booking and Ecommerce Systems Upgrade
      • All FREAK Entertainment Systems have been migrated to the world leading FMX Systems in line with the rest of XRG’s Entertainment Portfolio. The migration will create operational efficiencies and cost savings across the business.
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    Operator XR Launches Groundbreaking Tactical Software Development Kit (SDK)

    We are thrilled to announce the launch of the Beta version of our subsidiary, Operator XR’s Tactical Software Development Kit (SDK).

    This revolutionary tool empowers special forces, military, and law enforcement agencies to create immersive and realistic training scenarios. The Tactical SDK seamlessly integrates with Operator XR’s immersive tactical rehearsal systems, enabling end users to develop custom active shooter simulations, mission rehearsals, and other specialised scenarios.

    The Tactical SDK features an intuitive visual editor and a powerful scripting API for scenario creation. It supports multi-user collaboration, real-time scenario development, and optimization between developers. With access to a growing library of pre-built 3D assets and environments, users can quickly build visually engaging scenarios.

    The advanced AI and behaviour customisation capabilities enable dynamic and challenging training experiences, with characters exhibiting custom behaviours and decision-making processes. The SDK’s performance optimisation tools and in-depth analytics ensure smooth and immersive experiences for users while providing valuable insights for scenario improvement.

    An example of Tactical SDK capabilities, showing a 3D image of a custom building scenario with custom character placement and behaviours.

    Operating offline, the Tactical SDK adheres to the highest security standards, enabling classified scenario development and protecting intellectual property. It supports a wide range of training scenarios, including active shooter simulations, tactical decision-making, close-quarters combat, vehicle interdictions, communication, teamwork, leadership exercises, and intelligence, surveillance, and reconnaissance training.

    The release of Operator XR’s Tactical SDK showcases our commitment to delivering innovative virtual tactical rehearsal systems to the global special forces, military, and law enforcement markets. This software empowers our customers to reduce training costs significantly by creating custom training scenarios without external support.

    Click here to read the full ASX release.

    Find out more about Operator XR Tactical SDK here: https://operatorxr.com/virtual-reality-scenario-designer

    xReality Group Limited are leaders in enterprise software development for mission critical simulations for military and law enforcement. The company develops and operates physical and digital simulations. Portfolio companies include Indoor Skydiving facilities, Virtual Reality (VR) and Augmented Reality (AR) entertainment, training, and production.

    xReality Group Limited is listed on ASX under the code XRG.

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    Philip Copeland appointed as Non-Executive Director and Chair of International Expansion Committee

    We are proud to announce the appointment of Philip Copeland as Non-Executive Director and Chair of our newly formed International Expansion Committee.

    With extensive experience in scaling enterprise SaaS businesses globally, particularly in government and financial services, Philip brings invaluable insights to guide our international growth strategy.

    Philip, the former CEO and co-founder of Avoka Software, has a remarkable track record, leading the company to worldwide success before its acquisition by Temenos in 2018 for $US245M.

    Currently residing in Colorado, USA, Philip will play a key role in our expansion into the US Government markets and driving growth through our Enterprise Software solutions.

    “We are looking forward to Philip’s input in shaping our international growth strategy.” – Wayne Jones, CEO of xReality Group.

    Philip added, “I am delighted to join the xReality Group Board. There is a tremendous opportunity to bring these innovative Australian products to the US and Global markets.”

    We welcome Philip Copeland to our team and look forward to the exciting possibilities his expertise will bring as we embark on a transformative international journey.

    Read the full ASX Announcement here.


    xReality Group Limited are leaders in enterprise software development for mission critical simulations for military and law enforcement. The company develops and operates physical and digital simulations. Portfolio companies
    include Indoor Skydiving facilities, Virtual Reality (VR) and Augmented Reality (AR) entertainment, training, and production.


    Operator provides Military and Law Enforcement agencies with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure and highly immersive. See https://www.operatorxr.com

    xReality Group Limited is listed on ASX under the code XRG.

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    Will Beaumont appointed as Global Sales Director

    We are excited to announce that Will Beaumont has joined xReality Group Limited as our Global Sales Director.

    With a strong background in technology sales leadership and 14 years experience in the Australian Defence Force, where he led major procurement and capability plans for Special Forces, Will brings a unique perspective and understanding of our military and law enforcement customers’ needs.

    xReality Group focuses on developing and operating physical and digital simulations, particularly in Virtual Reality (VR) and Augmented Reality (AR). Our Military and Law Enforcement virtual reality simulation unit, Operator XR, has been gaining traction both domestically and internationally.

    Will’s appointment comes at an opportune time, coinciding with our acceptance into the prestigious “Team Defence Australia” delegation, where we will showcase our products at ARMY-USA – the largest Army-focused conference and trade show in the United States.

    As Global Sales Director, Will’s priorities include expanding our international distributor network, conducting product demonstrations for state and federal agencies, and executing our commercial sales pipeline. His enthusiasm for our solutions and their market fit reinforces our confidence in future growth.

    Wayne Jones, XRG CEO, is thrilled with Will’s addition to the team, recognising his potential to drive our global sales strategy and ensure our products reach those on the frontline.

    We warmly welcome Will to our team and look forward to an exciting journey ahead with xReality Group.

    Read the full ASX article here.

    Find out more about Operator XR here: https://operatorxr.com/


    xReality Group Limited are leaders in enterprise software development for mission critical simulations for military and law enforcement. The company develops and operates physical and digital simulations. Portfolio companies include Indoor Skydiving facilities, Virtual Reality (VR) and Augmented Reality (AR) entertainment, training, and production.

    Operator provides Military and Law Enforcement agencies with a unique, integrated Mission Planning & Rehearsal System, which is portable, secure and highly immersive. See https://www.operatorxr.com


    xReality Group Limited is listed on ASX under the code XRG.